Today we can walk into a supermarket and see the choices we have on the shelves. They usually consist of the same thing many times over. In fact kitchen role now even has its own aisle, offering the super duper, ‘you’re never going to break me and I can clean way more than my competitor with one single piece’, to the budget stuff with no frills. Our shops are full of companies trying to compete for your money. The same applies with yoghurt, breads, drinks, cosmetics and many other categories.
What if we knew exactly what was in some of these items or what kind of process it takes in order for these companies to get these items to you on the shelves. When you buy something, what you are saying without even knowing is, ‘I want more of this’. So what happens, the company through monetary strength is able to grow and produce more of that something that you said you want through your purchasing and the company can expand with the idea that the demand will continue.
Companies use key words that can be used in the court of law as subjective. This allows them to wiggle out of responsibilities that any moral person would usually follow. They use these words to lead consumers into buying their products even if the reality of their products couldn’t be any further away from their carefully marketed key words.
The hidden word that growth covers up is profit, companies want profit. What good is profit when we are destroying the very foundations of life itself through the production of certain products? We all have the purchasing power to decide which companies survive and which companies do not.
Watch this video by an actor, demonstrating some of the marketing techniques used to try and deceive their buyers.